Born on El Cajon Boulevard
Ben & Esther's started with a simple and slightly audacious idea: a 200% vegan Jewish deli that doesn't ask anyone to compromise. Five years, two cities, and a lot of Reubens later, it still holds up.
NEW Ben & Esther's Vegan Delicatessen | Our Story
The deli that shouldn't work
In 2019, Ben & Esther's opened on El Cajon Boulevard with bagels, knishes, matzo ball soup, and brisket — all 100% plant-based. A vegan Jewish deli sounded like a contradiction, until people tasted it.
Not a substitute — a destination
The Classic Reuben, the lox bagel, Benny's Brisket — every dish is built with intention to deliver the texture and soul-deep satisfaction you'd expect. It just happens to be entirely plants.
A Local Favorite in San Diego
Ben & Esther's has built a loyal following with its creative vegan deli classics, house-made specialties, and welcoming neighborhood atmosphere. Known for serving bold flavors and satisfying comfort food, it's become a go-to destination for both longtime vegans and curious newcomers alike.
Everyone's welcome at this table
Ben & Esther's wasn't built for vegans only — it's for anyone who loves great deli food, including skeptics and the bagel-curious. The GF everything bagel has genuine fans too.
Visit Us Today
Whether you're stopping in for a quick breakfast, a satisfying lunch, or your favorite vegan deli classics, you'll find fresh-made food, friendly service, and a welcoming atmosphere waiting for you at Ben & Esther's.
